Monday, February 8, 2010

Pro-Confusion..


Talk about anti climatic! With all the controversy surrounding this TV spot I dont even know what the point of it was. The irony is that its basically a pro-choice ad.. If they had a message they were trying to convey they should fire the ad agency responsible for it. My understanding (although not apparent in ad whatsoever) is that Tim's mother had a medical condition that had her doctors advise her to terminate her pregnancy in order to possibly save her life. She then made the "choice" to keep him and take the chance which in and of itself is a decision i respect because "she" made it. What isnt mentioned is the fact that if every woman made that same choice in her condition many of them would die. So one could argue that either decision is pro-life and pro-choice simultaneously. Context is a beautiful thing.
If Focus on the Family was making a case for the pro-life movement they must of been speaking in code. And although I don't think the Superbowl is the place to do it I respect their "choice" to speak however they choose to.